Braun ABW35 Clock

Dietrich Lubs

The Braun ABW 35, designed by Dietrich Lubs in 1988, is a minimalist wall clock that exemplifies the brand's commitment to functional design. Featuring a transparent acrylic face with a subtle opaque plastic rim, the clock's hour and minute hands appear to float over the background, creating a sense of depth and simplicity. The clock's mechanism is housed in a central, circular casing, positioned on the front, which was unconventional for its time. The numerals, rendered in a modified Futura typeface, are printed in charcoal grey and are strategically placed to indicate the quarter-hour marks, enhancing readability.